Make sure you include a video link in your press release to help online news sources link directly from their coverage to your video on YouTube. This means issuing a press release when you've uploaded a new or particularly important video, and also picking up the phone or sending emails to target specific news outlets, such as your industry's trade groups, publications and blogs. While most companies focus their promotional efforts on the web, you shouldn't neglect traditional public relations. Note, however, that self-promotion is often frowned upon on many of these sites, so do so as sparingly and subtly as you can.Ĥ. When you post a link to your video on these sites, you can broaden the viewership beyond your existing customers and social media followers. ![]() You also can promote your videos on social bookmarking and news sites such as Reddit and StumbleUpon.
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